About Me

By the time I was 26, I had started my own logistics business  -  a sea freight forwarding company. I was driven, focused, and ready to prove myself. I worked tirelessly, scaling that business into a thriving network with offices in Riga, Moscow, and Minsk.

It was exciting. It was successful. And it was exhausting.

For nearly 15 years, I lived in a high-pressure, round-the-clock world -  juggling time zones, navigating unpredictable crises, and carrying the weight of a fast-paced industry that demanded constant presence and problem-solving.

From the outside, I had made it. But inside, I began to feel disconnected from myself. The success I had worked so hard for was no longer fulfilling. The long hours, the constant stress, the never-ending stream of decisions -  it all began to feel like noise. The sense of meaning I once attached to my work slowly unraveled.

And then it happened. The question of purpose knocked.

I didn’t wake up one day with a perfect plan. It was more like an internal whisper that grew louder with time. I began to wonder: Is this it? Is this what I want the rest of my life to look like?

I started asking myself bigger questions: What am I truly good at? What excites me? What does “success” even mean now, in my 40s, with experience, self-awareness, and a hunger for something deeper?

I started reading again -  books on psychology, neuroscience, education, meaning. I came across the story of Jay Shetty, and it resonated deeply. Something clicked. I realized I had been running a business that no longer aligned with who I was becoming.

And so began my most important transition yet - from a “money-making” business to a purpose-driven life.

I went back to learning. Not to get a new degree or impress anyone - but to understand myself.

I studied Positive Psychology and discovered things I wish I’d known years earlier -  that my core strengths were grit, freedom, hope, love of learning, and the ability to inspire others. That I didn’t need to choose between structure and intuition, logic and empathy. I could integrate them. I could use them.

But knowing something and applying it are two different things. So I trained professionally as a coach. I learned the ethics, tools, and deep skills of guiding others. I understood the difference between advice and facilitation. Between telling and co-creating.

It was also a lonely road at times. I faced doubts. Friends and family didn’t always understand. “Why leave a successful business for something that pays less?” they asked. “Why start over?”

Because once you hear the call of purpose, you can’t unhear it. It’s not about leaving success behind - it’s about redefining it.

So I did something bold: I changed my environment. I moved to a new country. I started learning Spanish. I built new friendships. I began playing beach volleyball - something that gave me flow, freedom, and joy.

And then, I launched a new business - a platform for language tutors, rooted in education and growth. I was starting to live the values I had rediscovered.

I believe our 40s and 50s aren’t a decline - they are an awakening. A second chance to build a life that’s aligned, conscious, and truly ours.

I believe we are not here to repeat what worked in our 20s. We are here to create something richer - a business that feels like a natural extension of our values, vision, and unique way of seeing the world.

That’s what I did. And now, I help others do the same.

• Men in real estate, banking and finance, and logistics who wanted a transition to e-commerce, sports, physical education, marketing, and gamification -  we uncovered their unique positioning and created roadmaps for their shifts.
• Women in corporate roles who wanted to turn their passions into business ideas -  I helped them find their niche and build a business around what truly lit them up.
• A neurodivergent entrepreneur with ADHD - we created a solid business plan for her startup, and she went on to secure funding.
• And dozens more (teachers, coaches, psychologists, therapists, artists) who came to me at a crossroads, and left with a crystal-clear direction, renewed confidence, and a sense of purpose.

• Around-the-world travel (2023–2025): A dream turned reality. A reminder that we must live our dreams, not just dream them.
• Beach volleyball: My personal flow state and a source of physical and mental strength.
• Languages: I speak four, and learning the 5th keeps my brain agile and my heart connected to cultures.
• Classical music: A source of depth and beauty in a noisy world.
• Meditation & solitude: Because clarity comes in the stillness.
• Books: Always. 

• Love of Learning: Growth never stops.
• Freedom: To choose, to create, to live on your own terms.
• Exploration: Life is too short to stay where you don’t feel alive.
• Grit: When purpose calls, you answer -  even when it’s hard.
• Hope: Because the best is still ahead.

If you’re in your 40s or 50s and something inside you is calling for more meaning, clarity, and purpose in your business, I see you. I’ve been you. And I’m here to support your next chapter.

You don’t need to figure it out alone. You need someone who understands the journey, both emotionally and strategically.

Let’s co-create your most aligned, impactful, and fulfilling business yet.

→ Learn more about Purpose-Driven Business Coaching

Because we need you. The world needs you.

I believe entrepreneurs, especially those with heart, vision, and values,  are the ones who will create the future we want to live in.

I coach those who are shaping the new wave of businesses in:

Education

Healthcare

Technology

Environment

Food systems

Lifestyle

Mental wellbeing

Social innovation

When I help you grow, lead, and scale your impact, I am indirectly making a difference in every one of those industries. That’s how I scale my purpose.